Using Tailwind to Drive Traffic to your Blog

17th May 2019

Hello, hello! Let’s talk about Tailwind App, an app specifically made to increase your activity on Pinterest and help you grow. Pinterest is SUCH a great tool for bloggers! Nearly every single Pinterest pin is connected to a blog post, meaning that when people share the image, they’re also simultaneously sharing your content. Make sure you’ve got beautiful imagery or a compelling graphic, sprinkle in a caption with keywords and voila! We’re good to go with a rich pin for the platform.

I’ve met so many people that use Pinterest but don’t use it as a social platform, which is totally cool! But if you’re trying to drive traffic to your blog, Pinterest is a GREAT way to be able to do that. Especially if you’re already using it! Win, win, win, right?

Tailwind makes it so easy to organize your pins, create pins, add links to your pins, create captions and share it into relevant groups within the platform. Tailwind also strategically posts your pins in what’s called a “SmartLoop,” which I’ll get into a bit later. You can join “tribes” with relevant niches and connect to other creators who are trying to grow just the same. Annnd, I’m gonna make the case on why you should join Tailwind App today. I mean, I went from 1,000 to 70,000 monthly viewers in just 1 month. If that doesn’t make the case for me, I don’t know what does.

This post features an affiliate link with Tailwind App.

What is Tailwind?

Tailwind is a marketing tool that allows you to schedule and organize your content for Pinterest in one place. “Tailwind is the smartest way to manage your presence across the visual web, and offers a complete suite of marketing tools including Smart Scheduling, Analytics & Monitoring, Content Discovery, Education, Tribes, Hashtag Suggestions and more” (Tailwindapp.com).

There are over 100,000 followers utilizing the platform to drive traffic to their blogs, as well as brands and agencies, too.

How Tailwind Drives Traffic to your Blog

I was at first very confused at how this app would drive traffic to my blog. When people share your pins, they’re sharing that content with all of your followers. Plus, each pin is connected to a link (or it SHOULD be) to your blog posts, so in essence, they’re sharing your blog posts when they share each pin.

I should preface this by saying that I have always been a frequent and consistent Pinterest user. Before I even turned my Pinterest into a business account, I had over 800 followers just from sharing content about blogging, health and fitness and travel. Although I didn’t spend a ton of time trying to extend my reach, I started with a pretty healthy follower count when I switched over to a business account.

Tailwind Analytics

Tailwind also offers you a ton of different options for insights and analytics that the native program within Pinterest doesn’t. You can view your Virality Score, your Engagement Score and your Engagement Rate. All of these allow you to see which pins are performing the best and which ones need some switching up. You can also view which of your boards are performing well, and what type of content users are most interested in sharing with their audiences. Cool, right?

Virality Score: repins divided by pins

This score essentially allows you to see how well your content is performing on Pinterest.

Engagement Score: Virality Score divided by followers times 1,000

Your engagement score is indicative of your audience’s engagement with your pins. You can use these measurements to see how your whole profile is doing.

Engagement Rate: counting how many of your pins have at least one repin vs. those that have 0 repins

This is a really simple way to see if the content you’re creating is resonating and performing well with your audience.

Content Automation

One of the best parts about Tailwind, in my opinion, is the content automation aspect. Content automation is a great way to continue to grow without even being at your computer! If I were to try to pin 100 pins per day, it would take me forever. Tailwind App allows me to meet that goal each and every day. I schedule about 50 pins to go through the app per day, then make an effort to pin at least 50 on my own aside from that. The pins that are being pushed through the app are my own while the ones I share on my own are from the accounts I follow. Tailwind publishes your pins for you using a few different tools. These tools allow you to go about your day knowing your content is being published at optimal times without physically having to go in and do it.

Interval Pin Scheduling

Tailwind offers a service called “Interval Pin Scheduling.” This tool basically allows you to post a certain pin across a period of time to multiple boards. Your pinning will then feel organic, and it will be pushed at the most optimal times for your audience to see it. “This lets you schedule a lot of content quickly and in one sitting, and have the Pins spread out over time” (Tailwindapp.com).

SmartLoops

“SmartLoops” allow you to re-share your best content at the best times. Any content that doesn’t have an expiration date, otherwise known as “evergreen” content, is looped in and rescheduled so that it can be shown to your followers again and again. It’s a super cool feature that I really love, since sometimes after you hit publish on certain posts, it’s sometimes a headache to go back and reschedule them over and over again.

Connecting with Other Creators

Tailwind also allows you to connect with other creators who are also trying to grow quickly and easily. Plus, the “tribes” that I follow always offer me content that I’m interested in, so I always get caught up in clicking and reading through blogs on my own.

Tailwind Tribes are yet another marketing tool that allow you to grow alongside other marketers. You help them grow while they help you grow. This way, you always have a steady supply of quality content to share. Plus, they’ll be able to share your content as well. 

“With this tool, you will be able to add your own content to a Tribe and have others view, schedule and share your content to their own audience. This is so helpful because not only are you sharing your own content, but you are leveraging the collectively large audience of your peers” (TailwindApp.com).

I tried to join tribes that I thought married the best with my content! I also chose ones with not too many members, so that my content wouldn’t get drowned (the same way big hashtags will drown your content). I’d recommend doing the same! However, you can always opt out and join other Tribes if it’s just not working out.

Getting Started on Tailwind

Tailwind offers a ton of helpful video tutorials and tools to help you get the swing of things, which I highly recommend you utilize! The platform, admittedly, isn’t the most user-friendly. It’s not at all intuitive and so it can be a little difficult to figure out. So, I’d definitely recommend watching the videos.

Pricing

Tailwind is offered through a monthly or yearly subscription. AND, they do have a free trial you can use as well to test it out. Within that free trial, I saw my blog traffic go up a ton, as well as my monthly viewers climbing to 90k within just two weeks (CRAZY). So, I’d highly recommend giving it a try!

I am an affiliate of Tailwind, in full disclosure. I would love for you to check it out using my link, but don’t feel that you have to! You can definitely just Google Tailwind App on your own. I just make a lil’ bit of commission for sending you. Try out your free trial today!

Click here to try Tailwind through my affiliate link. 

XO,

Jade Nicole

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