I am constantly on the hunt for new influencers to connect to that share similar values of ethical fashion and conscious living with me. Here’s a master list of 21 Sustainable Fashion Bloggers you need to follow today! They’ve also kindly provided tips to starting your sustainable fashion journey. Happy Following!
These fashion bloggers are all committed to brands that value sustainability and ethical fashion. They are all incredible women and I 100% recommend giving their Instagram pages and blogs a follow. Tell them I sent you!
If you’re not quite sure what slow fashion is, don’t worry. I wrote a whole post about it you can read here first!
Mynka // @mynka.morris
I always tell anyone starting their sustainable fashion journey that the most sustainable outfit is the one you already own. You don’t have to jump right into purchasing from sustainable fashion brands because that is not always the most cost-effective way to go about it. Plus all you would be doing is adding more clutter to your current wardrobe.
The best advice I can give to someone who is new to sustainable fashion is to shop your closet. Try and find creative ways to wear the clothes you already own and pay special attention to the items you don’t wear as much. Ask yourself why you wanted that item in the first place and why you don’t wear it now. This will give you some incredible insight on your shopping habits. Lastly, just take baby steps. Be honest with yourself about what you can realistically commit to right now. The goal is not to throw away your entire closet and start over, but to be mindful of your decisions and shop with intention go forward.
Nikita // @nikita_.ann_
A tip for being getting involved with sustainable fashion from me would be to not let the stigma of shipping second hand phase you. Many people seem to think of it as being unclean or cheap, and it’s just not the case. All of my high end designer clothes come from second hand stores for a fraction of the price and it’s an amazing way to really let an item of clothing live again. Sustainable fashion should be what you want it to be, so make it your own and have fun whilst doing it!
Kat // @katlaiuppa
When you first learn about sustainability and the ethical issues within the fashion industry it can all feel so overwhelming. If that’s you, then I say this: think about WHY you’re making a change. If it’s strictly about ‘fashion’ and clothing then pay close attention to the fiber content in your clothing. Do they biodegrade back to earth or do they linger and cause harm? If you’re making a change based on ethics then ask your favorite brands who is making your clothes? How are their living conditions? Are they safe? Talk with your dollar and push yourself to only support brands that have their ethics in check. The “Good on You” app is a great resource for this.
Claire // @thefashionadvocate
The term ‘sustainable fashion’ can be complex, but owning a sustainable wardrobe can be simple. Avoid fast fashion, try not to buy on impulse, and steer clear of man-made materials. Instead, support slow fashion designers who care about their craft, invest in wardrobe staples that will last years, and buy natural biodegradable fabrics. Buying clothes which have been made in ethical conditions is also a sustainable approach to fashion, as it supports equality, social justice and positive change.
When you’re investing in fashion, think long term and trans-seasonal too; try and buy items that can be worn year round, paired back in summer or layered up in winter. When you fall out of love with something, don’t throw it away; recycle it, swap it with a friend or donate it. If something breaks, repair it or re-purpose it. A sustainable wardrobe is one filled with a mix of pre-loved fashion, up-cycled fashion, slow fashion and good quality lifetime garments. I love supporting and shopping from our 50+ ethical and sustainable designers at thefashionadvocate.com. They’re all incredible people doing amazing things for the world through fashion!
Lauren // @lauren.engelke
First, think about your best self – what her day is like, what she does for fun, and what she likes to wear! Then, make a list of what moments you need to dress for in a 2 week cycle – work, hanging out, working out – and what your best self would wear for each of those moments. Next, go to your closet and figure out what you have, and what you still need in order to nail those looks. Only after you have done those first three steps – shop for just the items you need! Shopping with intention will help prevent you from buying things you don’t need.
I have over 650 recommended brands in my lists for sustainable work-wear, boho, minimalist, plus size, swim, intimates, athleisure, accessories, fashion-forward looks, and others! They’re all in that top bar of articles on my site.
Allie // @thestyleallie
For those who are thinking about beginning to shop more sustainably, I would suggest dipping your toe into the amazing vintage pool! Discover amazing one off, individual pieces of incredible quality to create a look that is unique and sustainably stylish! Experiment with different eras for a variety of silhouettes, find what makes you feel amazingly you and don’t be afraid to mix it in with your existing wardrobe for a contemporary look.
Caroline // @caroline_joy
Don’t let perfect be the enemy of good. Do what you can, in the way that feels right to you, and release the feeling that it must be done perfectly. Trust the process and trust yourself — acknowledge and appreciate the good that you are doing now (even if it’s only a little) and trust that over time, you’ll learn even more and do even better.
Alexandra // @_shopkind
Don’t feel like you have to start over with your wardrobe in order to be sustainable. Wearing what you have is the most sustainable option there is! As far as buying new items, the first place to check is the thrift store, which is hand-down the most environmentally-friendly place to shop. Bonus: the money you save from shopping second-hand can make room in your clothing budget for some quality new items from sustainable brands like Everlane. I can hardly wait to try their luxury stretch denim, which is made in a factory that recycles their water and does not release toxic sludge into the surrounding area like most denim factories.
Valentina // @the_blue_bride
The best (and most affordable) way to be more sustainable is 1. Use what you already own if your current wardrobe makes you happy and 2. Thrift! Second hand shopping is so much fun and allows you to be less strict on your purchases – you may need a new leather jacket but buying one from recycled leather and ethically made is gonna cost you at least $300, while you may find an old one at Crossroads for $40! Or if you need a sweater, if it’s thrifted, it’s totally okay if it’s not 100% wool.
Emily // @emilylightly
My best tip for sustainable fashion is: Don’t feel like you need to get it perfect right from the start. Little changes here and there make a big difference. It’s better to strive for progress, not perfection.
Mary // @exploring_simple
The tip or advice I’d offer to someone who is new to sustainable fashion is to first spend a month or two only wearing what’s already in your closet. Don’t worry about buying new clothes from ethical brands at the start. It can feel overwhelming but focus on what you have already. What do you like? What do you feel great in? Really find a sense of your personal style first. Then learn about ethical brands and items that match that and set a realistic goal of maybe only buying second hand or adding one new ethical clothing item every other month. Building a sustainable wardrobe is a process and takes time!
Lexys // @seamsoflexys
If you’re new to sustainable fashion and feel unsure where to start, I recommend making a list of what you think you’ll purchase for a season, starting with necessities and eventually moving towards style specific items. Try to reflect on the outfits you feel best in. If there are styles you’re exploring, try to recreate them with your own clothes and see how you like it before buying new! Once you have your list, I recommend rewriting it a couple of times before buying anything just in case your style changes as you enter the world of sustainable fashion. Always consider buying your items second hand if you can.
Nour // @nour.livia
The first tip I would give to someone who is new to sustainable fashion would be to buy second hand, and only buy what they need. We actually need way less than we think. And while buying from ethical companies is a good thing, it still requires a lot of energy and resources to create sustainable clothes. So I recommend buying second hand as much as possible, and turning to sustainable and ethical brands for those items you really need and can’t buy second hand, such as underwear.
Marmag // @marmagcreation
For me, sustainable fashion is learning to shop with purpose. This means investing in quality over quantity and shopping with a capsule wardrobe mindset. Learn to discover your personal style and at the same time select items that are versatile enough to be wearable with most of your wardrobe and invest in long lasting materials like organic cotton, linen, silk and wool. If shopping these natural fibers is not in your budget you can always thrift and buy secondhand, but I like to avoid shopping fast fashion because it is the second most polluting industry in the world. Being sustainable is re-purposing your closet, not buying new clothes every season and investigating on recycled materials too. You can find more information related to these topics at my blog.
Amanda // @amandasmitthh
Do your research and implement better spending habits in your life. Overall, sustainability is about less waste and investing in things that last longer because they have better fabric and better production behind it. So any brand I want to shop with I research their production process, the type of fabrics they use, and how they run their business. Your money is important, and that’s how you make your voice known is how you spend your money. That’s why major fast fashion corporations can be very successful and not need to change their ethics — because people are buying it. So just being wise about where you spend your money, doing research and trying to shop second hand as much as possible!
Oxana // @oxana.bar
Keep reading about the subject and learn new things about it. When I just get into the sustainable fashion, I realized how little I knew about it. As long as I read more articles about it, I realized that sustainable fashion is not only fashion but it’s a way of life. In my sustainable fashion journey, I opened my mind to new places like zero waste, zero toxic, recycling and more.
Katerina // @consciouslykat
My number one tip for someone starting out: shop your closet. Building a sustainable wardrobe will take time and money — not to mention that it would be really unsustainable to throw out what you already own in favor of new sustainable clothing. As your current pieces wear-out, opt for pieces made from quality, natural fabrics from ethical and sustainable brands.
Ashley // @ashleytaylorwiley
The most sustainable thing to wear is what you already have in your closet. After time, you can donate what you don’t wear and then slowly start to incorporate new and ethical or thrifted fashion into your wardrobe! Make sure that if you clean out your closet you donate your clothes so they don’t end up in landfills!
Mia // @theminimalista.se
My best advice is to be more conscious about what you are consuming. Money is power. As consumers, we have opportunities to make a stand by making conscious choices when we shop. Go for products that are certified by GOTS, Fair Trade, or BCI. This is the easiest way to make sure that the supply chain behind the product is sustainable and kind to people, animals and the environment.
As a Swede, my favorite sustainable fashion brand is without a doubt the amazing Fillippa K. They are famous for their minimalist and sustainable fashion with great quality.
Jordan // @misshoneylavender
I would have to say to do your research and start with what makes sense to you. When I consciously decided to make the switch 3 years ago where I first got into essential oils, then clean and natural beauty which leads me to ultimately realize that my fashion choices can be changed for good as well. Once I made a conscious decision to make the switch, I began trying things like closet clean outs every season, clothing swaps, thrifting and changing how I shopped. At the beginning of this year, I made the full switch to only buying vintage, second hand, thrift, eco-slow fashion brands and not buying anything new, except for my groceries. The less of an impact we can make the better, which is why when I do grocery shop, I take my reusable bags with me every time.
Alisa // @alisa.koz
Slow down. Focus on things you own instead of investing in sustainable pieces right away. Participating in a clothing challenge will open your eyes on how many styling options you already have! Educate yourself. At first it might seem overwhelming to keep up with the continuously evolving world of sustainable fashion. But I find that scrolling Instagram is enough to stay in the know. Add podcasts and TEDxTalks, and you’re a well educated sustainable fashionista. Stay true to yourself. While sustainable fashion becomes more diverse (brands finally add different sizes and hire models of different races), the market offers quite similar designs. ‘Silent’ colors and simple shapes are said to be the best for building a lasting wardrobe. But where did all the fun go? There are trends even in slow fashion, but if you like bold prints and style-one-way clothes, stand by that. The community needs diversity in everything!
Lea // @classyfabulousdaydreams
If you’re new to sustainable fashion, the easiest first step is to assess your closet. Take an afternoon, put on some good music, and enjoy yourself while mixing and matching outfits that you’ve never tried before. Maybe it’s a statement jacket that you’ve been struggling to pair with a look. Try the jacket on with different dresses or separates to create new and unique combinations. Or maybe it’s a fancy dress that you’ve only worn a couple times. Try throwing on a sweater or maybe a tee underneath, adding booties, and seeing if it can transition to a casual look.
It’s a win win because you’ll be finding more ways to wear the clothes you have which eliminates the need to go out right away and buy new things. Once you’ve taken inventory of your closet, you can identify the style pieces that you’re lacking so you know what types of garments to look for when you go shopping.
If you’re a sustainable fashion blogger, connect with me!
I’d love to continually add to this list as I discover more and more sustainable fashion bloggers who are passionate about the Fashion Revolution.
Read some of the brand highlights I’ve done on sustainable fashion brands: