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Search Engine Optimization for Bloggers

2nd April 2019

When I first began blogging, I had a very vague idea of what search engine optimization was. In J-school,  strategic communications and digital audience analytics classes skimmed over the basics of search engine optimization. However, I never thought about it in the capacity that I do now. Since beginning my blog, it has become a more apparent, integral part of the editing, publishing and distributing elements of my writing process. It has now become a part of my routine, and it should be a part of yours, too! 

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On Pinterest, search engine optimization is all the hoot. You can’t get past a blogging checklist without having it detail the importance of optimizing your content. To be honest, this post won’t be particularly helpful to you if you aren’t a blogger or digital producer, but I’m hoping that if you are: it’ll be extremely useful. Search engine optimization can drastically increase your post performance and analytics, so it’s important (and actually, integral) to abide by the “rules” of search engine optimization in order for your content to be found.

What is search engine optimization?

Let’s start off by defining what search engine optimization is. Search engine optimization, or SEO, is the act of making your web pages and blog posts easier for search engines to read. We’re optimizing our posts so that they rank higher on search engine page results, or SERP. 

Think about when you search for, let’s say… a chiropractic clinic near you. You want something that’s not too far of a drive, but you also want somewhere with great reviews. What shows up when you Google “chiropractic clinic near me?”

Now, let’s dissect this a little bit. The first three posts have green links with the word “Ad” in them, meaning they paid Google to have those top three spots. This is extremely important because not many consumers scroll past the first page of the results. According to Junto, 75% of consumers never go to the next page of search results. So, chances are, you’re picking a chiropractic clinic out of that first page, and so is everyone else. Companies know that, which is why they spend top dollar to be the first company you see when you search. 

If you’re not paying for that top spot, you’re going to have to use SEO to compete with the millions of other results that pop up on the SERP. How does Google even decide how to rank us? They use data and code to fill out an algorithm that determines where our content is placed.

The Algorithm

These are ranked based on a Google algorithm. In fact, all search engines have different algorithms to determine what content they pull to show you. They use a combination of several different factors to determine exactly where your link will sit amongst the millions of others. These factors can be things like your site’s loading speed, image sizes, how many clicks you get per link or even if your sentences are run-ons or not. 

For all businesses, blogs or creators with websites, it’s extremely important to appear on those first few pages of content so that they have a chance to be seen. After all, over 90 percent of online experiences begin with a search engine. So, it’s imperative we utilize this tool to get our content to the people who want to see it!

Why you should care about Search Engine Optimization

If I haven’t made my case enough, let’s detail why you should care about search engine optimization as a content creator or blogger. If you care about your content exposure and readership, you inherently care about your SEO rankings. You may rely heavily on social media to share your posts, like Pinterest or Instagram (or rarely, Facebook). It may fare well for you to just stick to that, and that’s totally fine! This method particularly works well for beauty and fashion bloggers.

But if you’re trying to answer specific questions for your audience, if you’re trying to reach users searching for a solution to their problems, then you should pay more attention to the way your content pops up in SERP. Think about it… if you post a blog post on how to optimize your posts for search engine algorithms, yes, you may get some reads here and there from your social media following. But how many people actually want you to solve that problem for them? What are the odds they were searching for that problem then scrolled past your post randomly? Probably not high.

So, let’s make sure you’re being seen by those people that want you to solve their problem.

10 Ways to Search Engine Optimize Your Blog Posts 

  1. Do not use long, complex sentences
  2. Optimize your headings
  3. Do not put too much text in one section (more than 300 words)
  4. Use internal links
  5. Write a meta description for your post (include keyword)
  6. Include your keyword throughout your post
  7. Name your images before uploading them
  8. Include your keyword in at least 30% of the image titles of the images in the post
  9. Categorize your post
  10. Make sure your site loads quickly

Tools for Search Engine Optimization

Plugins

You may be thinking… all of that sounds like a lot of work. Lucky for us, there are plugins that help you with SEO! The great part about SEO is: it’s not a secret. Because so many content creators, web developers and companies know of the importance of SEO results, there are a ton of tools on the market to help you ensure your content is optimized for SERP. 

WORDPRESS SEO BY YOAST

Yoast SEO is the best I’ve used (if you’re a WordPress user). This plugin is SO GREAT because it allows you to see your “Readability Analysis” while you’re writing and before you publish. Yoast SEO also gives you specific ways to improve your writing to make it search engine friendly. 

For example, when I first started blogging, I was surprised at just how many of my posts were coming up as having a very poor readability (the red score). I’m a journalism major, and writing is what I do best. How can I have a low readability score?

Search engines don’t want long, poetic sentences that are complex. Short is best, meaning anywhere under 20 words per sentence. I was getting marked down for having such long sentences with complex clauses and heavy descriptors, which is just how I write. Turns out, it’s not ideal for search engines and readers! So, I have to do heavy editing every single time I write a post to ensure my posts aren’t too long and are simple enough to be recognized by search engines.

Search Engine Optimization - SEO - Keyword Research

Just take a look at my readability score right now, as I’m writing this post. There are several things I’ll have to go back and edit once I’m finished with all of this. You can click on the eye icon on the far right and the plugin will highlight all of these instances in your post! How cool is that?

I would heavily recommend installing the Yoast plugin (there’s a free and a premium version) to view your post’s readability score before you hit publish. You can also change what your social media sharing links look like, the meta descriptions and your keywords through this plugin, which is absolutely amazing. Use this plugin every single time you post!

Another plugin that I’ve heard is similar is SmartCrawl SEO, but I haven’t tried that one out yet. Should I? Let me know!

SMUSH IMAGE COMPRESSION AND OPTIMIZATION

Smush automatically optimizes your image sizes to ensure they’re not clogging up your posts, which in turn, allows your site to load faster. I had no idea before blogging that site speed plays into your SEO “score,” but it makes sense! How many times have you clicked off of a webpage because it was taking way too long to load?

Smush also allows you to enable something called “lazy loader.” Lazy loading means your images won’t load until your reader will actually see them. This can ensure too many files aren’t being called at once, allowing your site to load faster.

HUMMINGBIRD

Speaking of decreasing your loading time, here’s a great plugin for that. Hummingbird ensures your post’s files are compressed and allows you to clear caches extremely easily. The app will also allow you to test how fast your site loads, in addition to if you have GZIP compression on for faster HTML, JavaScript and stylesheet transfers. This significantly improved the amount of time it took for my site pages to load.

Keywords

While writing your post, you need to strategically choose a keyword to define your post. This is, in essence, the “slug” of your post. What is your post mainly about? You can kind of think of keywords as the main hashtags for your blog post. But, instead of linking it to an “Explore Page” on Instagram, it tells search engines where to categorize your post.

Yoast SEO allows you to program a keyword, then informs you whether or not that keyword is effective for SEO. Keywords should be strategically chosen and implemented throughout your post.  They should appear in multiple places like your post title, the meta description, alt tags and headings. This allows you to tell Google just how much information you are offering readers compared to others. 

There really is no better way to do research on trends and searched topics than through Google. So, let’s head over to Google Trends to do a bit of research.

GOOGLE TRENDS

Google Trends allows you to see what’s “trending” in popularity in the United States or around the globe. What is the nation talking about today? What is the world talking about today? This is especially helpful if you’re looking at blogging or posting about current events. Or, if you’re looking for something to post about, this could be a good place to start; what are people looking up right now? What do people want to know?

Let’s say I want “SEO” to be the keyword for this post. Seems like it would be pretty effective, seeing as how this is the main topic of this post. I’ll have it in my title, it’ll have heavy density in the body of my blog and I’ll probably put it in my meta description. So, I type in “SEO” to the Google Trends search bar.

Okay, Google gives me an “interest over time” graphic. So, for “SEO,” I can see that people are consistently interested in this topic. It probably makes for a good blog post, since people seem to be continuously searching about it on Google.

Search Engine Optimization - Keyword Research - Google Trends

Alright, so let’s scroll down now. Google gives me “related topics” and “related queries” to SEO.

SEO Optimization - Google Trends

Hmm. I see a lot of non-search engine optimization results coming up, including “Park Min-Young – South Korean actress,” “Seo Kang-joon – South Korean actor,” “Sep Taiji and Boys – Musical group,” and so on. There is almost nothing about search engine optimization coming up, other than “Insignia SEO – Internet marketing service in Australia.”

For some additional analytics information, I can see that New York, Kansas, Oregon, DC and California are the places in which “SEO” is being searched the most in the United States. However, on the global scale, I can see that it’s being searched the most in Vietnam, St. Helena, Laos, Myanmar and Malaysia. After a quick Google search, I know now that “Seo” is a royal Korean family name, and it’s quite common in Asia.

Search Engine Optimization - Keyword Research - Google Trends

So, what I’m trying to get at here is… if I want people who are interested in search engine optimization to see my post on search engine optimization, I need to choose a different keyword. If a user types in “seo,” the chances of them finding my article is low.

Comparing two or more different keyword options

Google Trends has an incredible way to compare two different keywords to ensure you’re using the best one for your post. Let’s compare between “SEO” and “Search Engine Optimization” to see which one is better for this post.

Search Engine Optimization - Keyword Research - Google Trends

Okay, although we can see now that “SEO” is significantly more popular than the term “Search Engine Optimization” according to Google, but that makes sense. “SEO” is a common name and is a part of several different “queries,” so don’t be too worried about the numbers. However, we’re really interested in seeing what the related topics are for “search engine optimization.” Is it pulling more information related to what we want?

Search Engine Optimization - Keyword Research - Google Trends

Well, this is good! We can see topics like “Search Engine Optimization Definition,” “Google Adwords,” and “Google Search Engine Optimization” are all related to “search engine optimization,” which tells us we’re in a better place for the audience we want. We also see related queries like “seo search engine optimization,” “google search engine optimization,” “what is search engine optimization” and “search engine optimization definition.” This is a great place to get your heading titles and plan out your content!”

Search Engine Optimization - SEO - Keyword Research - Google Trends

The queries and related topics are closer to what we want. So, this is a better keyword for us to use than “SEO.” You may have seen me use these exact terms throughout my blog post. My friends, that was no accident. This allows me to tell Google “hey look, I’m answering those questions for readers. Send them to me.” Sneaky, huh?

Perhaps you didn’t notice, but I used “search engine optimization” a lot where I previously had “SEO” before editing. This is because, after doing this keyword research, I realized I needed to change those acronyms to the full word for optimization. Yet again, very sneaky, right? 

Search Engine Optimization - SEO - Keyword Research - YOAST SEO

This is Yoast SEO’s rating of my “focus keyword.” I need to go back and change all of those red markers now to ensure my keyword is optimized for my webpage.

YOAST SEO - Search Engine Optimization

Ahhh, that’s better.

Image Optimization

I already talked about Smush, which compresses the size of your images to ensure a faster load time for your site. Now, let’s talk about “alt tags” and image titles! 

ALT DESCRIPTIONS

Alt descriptions are important because they basically tell the search engine what your photo is, since it can’t see it (well, not yet, anyway. That’s coming in the future, I’m sure). Alt descriptions are also important for users that cannot see images. Alt descriptions also load when your image isn’t available to let the user know what they would see if everything were working properly.

It’s important to fill out your alt descriptions with your keywords! This is another way to optimize your images. It takes a while, but it’s worth it!

IMAGE TITLES

Include your keywords into your image titles. This tells the search engine that you have supplemental information for your readers! You don’t need to be overly descriptive with this. Just remember that anything is better than “IMG_2837” or “Screen_Shot_829348.” Those auto-generated titles are not helpful to your SEO results.

What am I missing?

I’d love to learn as much as I can about search engine optimization and all of the tools out there available to creators. What applications do you use? Do you have questions about anything? Let me know! I also have some content detailing how to begin a blog if you’re interested.

 

Ten Ways to Improve your SEO - Search Engine Optimization

 

 

XO,

Jade Nicole

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7 Things I’ve Learned My First Month Blogging

29th March 2019

Hello, friends! Happy One Month Blogging to me. This past month has been such a whirlwind. I have met so many beautiful souls! And I’ve worked with brands I never thought would want to work with me. I just wanted to share some of the things I’ve learned in this first month, as well as some of the things I’d like to do differently moving forward. As I’ve stated before, I know that blogging is a learning experience. I don’t expect and will never expect to know absolutely everything about blogging (or anything, really), and trial and tribulation are my teachers moving forward.

I’ll preface this by saying vulnerability and the admission of our shortcomings are part of what make us strong. Contrary to what you may think about vulnerability, it allows us to connect with one another on an extremely emotional, hyper-personal level. I’ve only been doing this for one month, and the things I’ve been doing that haven’t worked for me may work differently for you. Or, maybe my confession that they’re not working for me may make you realize they’re not working for you either! I don’t know. I just hope it helps you somehow, in some way. Let’s get into it!

1) There are a handful of resources for micro-influencers

I’ll start off with this one since I think it’s the most surprising. I had no idea there were so many resources for micro-influencers looking to break into the industry to work with brands. Like zero idea. It makes sense, now that I think about it in hindsight. After all, influencer marketing has been successful for a literal decade now. Affiliate marketing, too. It’s an extremely lucrative way to connect with audiences, especially Millennials and Gen Zers (which now make up 40 percent of consumers, I might add). I don’t know why it surprised me so much that there are actually ways (and a number of them) to connect with smaller brands.

Apps to Connect with Brands

Let’s talk apps. There’s quite a few that allow you to connect with “smaller” brands, meaning brands with <10k followers on Instagram. They’re working at getting their business off the ground, and they want to work with micro-influencers like me (with <10k followers) to reach more people. Now, let’s say you’re a brand that sells… socks, for example. Your sock company has 100 followers. With that being said, it may not be the best thing to go straight after the “Insta-famous” influencers. You know the ones, that are working with brands that are featured in Sephora or Ulta. Think of all of the other sock companies out there that are sending them DMs on the daily, asking them to promote their socks.

However, with micro-influencers, you have a much higher chance at getting your name out there and connecting to their followers. And you start to slowly grow your brand, your reach, your sales. It’s a great way to reach consumers.

Collabor8

Collabor8 is a great way to connect with those smaller brands. Brands are able to describe what they’re looking for, and you can request to collaborate. You can set different guidelines, timelines and time requests, as well as the trading requirements to ensure you both are on the same page. I’ve gotten to work with quite a few brands through this app, trying different travel tools and health supplements thus far.

Rep

Another useful app I’ve accepted a few collaborations off of is an app called Rep. There are a ton of different listings on here, which make it easy to connect with brands and decide if you’re a good fit for their campaigns. However, I do find that the communication isn’t as streamlined as Collabor8. There seems to be more of a “bulletin board” vibe on it, but it makes for great user to user interaction in addition to brands. There are many opportunities to join different engagement pods, which I’ll get to in just a minute 😉

Heartbeat, Glambassadors and Influensters

These are all other applications I’ve tried out, and I actually highly recommend Heartbeat and Glambassadors. Influensters is a bit odd because you give product reviews to earn points, whereas Heartbeat and Glambassadors allow you to apply for different opportunities. I have been rejected from quite a few campaigns, but I’ve also had the chance to work with different brands I really believe in. So, I’d highly recommend those. Give them a try!

Affiliate Networks

I’ve joined the CJ and Bead and Reel affiliate networks, which I found have worked the best with my blog and the brands I want to represent. However, there are several out there to join. Most of them require you to apply to be a part of it, but don’t get discouraged if you’re rejected the first go-around! You can always reapply later on. Just be sure to find an affiliate network you personally believe in, meaning: don’t just join any of them just to join. Choose networks with products/brands you truly believe in and want to represent. I haven’t started promoting affiliate products just yet, but I’m learning about it and want to start off on the right foot once I do. Any pointers?

Side note: It’s also super important to be organized about your partnerships from the beginning! I have a folder in Google Drive that’s dedicated to my promotional marketing. It’s important to keep track of your posting requirements, financial transactions and deadlines from the get-go (I learned the hard way). Staying organized from the beginning will ensure a professional relationship between you, your affiliates and campaign opportunities.

2) Saying no is totally fine (as always)

Alright, now I’m going to get into the nitty-gritty. I’ve just listed a bunch of different ways to connect with brands, not to mention the various boutiques and online stores that’ll reach into your DMs or comment on your posts, letting you know they want to work with you. At first, I was so excited by this. This brand wants to work with me? Of course, I want to work with them! Sign me up.

But… let’s hold on a second! Is this a brand I really believe in? Is this a product I truly want to represent? These are all things I honestly didn’t consider right off the bat. I was quick to send brands my mailing information when really, I should’ve taken a step back and inspected a bit further.

My goal is to be intentional, honest and genuine with the products I promote and the content I create. I have always respected influencers and content creators that are extremely intentional with their partnerships, and thus it is natural for me to approach campaigns the same way.

3) Sticking strong to your morals

Story Time: I had a brand reach out to me to work with me in promoting their skincare items. They let me know that I could try it for a few weeks, and if I liked it, I could promote it. I sent them my address, they sent me the serum. Seemed like a pretty normal interaction, until their rep informed me that I should not mention it was sent to me for free.

If I’m being honest, that just didn’t sit right with me. 

Your voice is important, and it’s always extremely necessary to stand up for what you believe. This brand already sent me their product, then told me not to mention that it was sent to me for free. To me, that’s pretty sneaky.

I’ve been a YouTube content consumer for some time now, and let me tell ya: drama channels eat this right up. Right! Up! And they should, too, because it’s kinda unethical to me. I let them know I wasn’t comfortable with that, and they assured me it was totally cool for me to mention it was gifted, but that they didn’t prefer that. When it comes down to it, just wanna be up front about it to the brand and to my audience from the beginning, which is why I bring this up.

I have a specific page on my website dedicated to detailing my Disclosures and Policies for transparency, and I’d love if you checked it out. 

4) Who am I trying to reach, anyway?

I’ve taken various strategic communications classes in college. In so many of them, the importance of defining your audience is underlined and highlighted to the max. Who are we trying to reach? It’s important to recognize your target audience in advertising and marketing, and of course, your blog is no different.

At first, when I started this, I thought: I want to reach girls. Girls from the ages of 15-30, girls who are finding themselves and building their lives and their careers. I want to reach women who are passionate about a lot of things, like me. That’s my target audience.

And, well, that’s great, and I still want to reach those women, but the reality is: that’s way too broad. It took me a little while to realize that the audience my content was resonating the most with were bloggers. Girls who are also in the creative, content creation space. Women who are also passionate about social media, digital analytics, graphic design and fashion. My audience hasn’t changed, but it is more clear to me the people who I’m actually reaching: people exactly like me.

I find this difficult to wrap my head around, even now, because how does that make any sense? I’m blogging to connect with other bloggers? What does it mean to build an audience based off of the exact audience that wants you to be theirs? I’m getting very meta, I know, and that’s what’s hard to process for me. It’s like the Inception of the blogging world. It was difficult for me to understand, but I feel that I’m much more clear on it now; I’m working to connect with other women the same way they’re working to connect with me. I’m pinning things on Pinterest and building blog posts that resonate with women just like me, and that’s how I’m going to grow.

5) Reciprocity is a major key

And that leads me to my next point: reciprocity. Because I’m trying to connect with these women the same way they’re trying to connect with me, reciprocity is extremely important. Of course, I’m a big believer that you’ve got to support your Girl Gang, and this is an example of that. We’re growing together, and in turn, you’re meeting amazing, incredible women behind brands and blogs that deserve the exposure. Sounds like a win-win-win to me.

Engagement Pods

Before starting all of this, I had no idea what the heck an engagement pod was. Aforementioned, you could join them with a plethora of people you don’t know over on Rep, where people post bulletins and you can just join their pod no problem. However, they are a bunch of people you don’t know, with content that you may not necessarily normally consume.

Don’t get me wrong, you could probably find an engagement pod or two off of websites like that where you actually meet people that align with your interests and actually build authentic connections. I just haven’t had that experience yet.

After a while, though, my good friend Katiee who runs her own blog invited me to one with other gals she knew. All of our content, I think, is really similar; there’s only about 9 of us in there. I don’t know, I’m just a big fan of that because I’ve gotten to meet some pretty cool people and I have people who are interested in reading my content. It works because we’re all really similar, and we’re real people that want to build authentic connections with one another. Which to me, is the ultimate goal anyhow, right?

6) People don’t always have pure intentions

Gonna keep this one short and sweet. Starting this has made me realize that not everyone has the purest of intentions, especially when meeting and working with new people.

You just have to realize: it’s okay to let go of what you thought was a healthy, symbiotic relationship with another person, but was actually more of a parasitic situation (lol, high school biology makes its first appearance ever). It’s okay to say no, and politely decline to work with others that you don’t feel have genuine, pure intentions. It is perfectly fine to walk away if that friend’s “season” is over. I’m telling you that, and I mean it. Just be fair and kind enough to yourself to realize when those relationships have evolved and are hurting you more than they’re helping you.

7) Be vocal about what you want

One of my favorite bloggers from Something Sakura recently did a behind-the-scenes Instagram story where she discussed her photography process. She went into detail about how she chooses her outfits, how she pairs the outfits to locations and how she asks her photographer to get the job done. I needed to hear this! It is incredibly easy for me to shy away from asking people exactly what I want or need, especially when it comes to photography.

Her stories particularly encouraged me to be more vocal moving forward, and let people into my vision for a brand shoot. I think I let my insecurity take over before, whereas I need to grow confidence in my voice. This is definitely something I’m going to abide by in the future!

This past month of blogging has opened my eyes to the realities of it all in just a short time. I hope this post helps you, whether you’re an established blogger, just beginning like me, or are considering taking the leap to start your own. It’s been every bit worth it, and I’m excited to continue sharing this journey with you all.

Talk soon.

XO,
Jade Nicole

Uncategorized

How I Grew my Pinterest to 42,000 Monthly Viewers in 1 Week

21st February 2019

I have been an avid Pinterest user for years now, but I never used it for business purposes. Just through using it day-to-day, I’ve been able to acquire around 1400 followers. When I finally began my blog, though, I was constantly reading about how effective Pinterest can be to drive traffic to your blog posts. So of course, I made use of the app!

If you’re trying to grow your Pinterest, hands down the best app (according to nearly all blogs I’ve read on the topic) is the Tailwind App. The interface admittedly isn’t the most user-friendly, and it took a little while to figure out, but I whole-heartedly believe this is the reason my Pinterest has been able to grow to 42k in just ONE week. That’s INSANE.

Switch to a Business Account

Alright, let’s get into it. First thing’s first, let’s switch your account from a personal profile to a business account. This gives you access to the fruits of all of Pinterest’s analytic tools, which allows you to track and measure your growth. You can also run advertisements which show up as “Promoted Posts” to your target audience, but I’ve never used that feature.

Having access to your analytics is extremely important because it allows you to see what you’re doing right and what you could improve upon.

Understanding Pinterest Analytics

Here’s a snapshot of my Pinterest analytics. I didn’t include the last column since I haven’t figured out how to “claim” my website and link it to my Pinterest account yet. (I’ve tried everything — inputting the meta code into the header, uploading the file to the root folder, inputting it into the Yoast Plugin… if you know what I’m doing wrong, please let me know!)

Using pinterest analytics to grow your blog traffic

Analytics Terminology

So… what does this mean?

Avg. Daily Impressions – This is how many times your pins showed up on someone’s feed, search results or category feeds. This is not how many people have seen your pins; think about it. If I’m following you and I see your pin on a cake recipe, I may just scroll past it. But then later, I could be searching for a cake recipe in my search results and your pin might pop up. I’m one person and that’s 2 impressions.

Avg. Daily Viewers – This is how many people see your pins on a daily basis. So, since my impressions are higher than the amount of people viewing my pins, that means that my followers/the same users are seeing the pins multiple times.

Avg. Monthly Viewers – This is approximately how many people have seen your tweets in a month. This is a cumulative number.

Avg. Monthly Engaged – This is how many people are engaging with my pins, either repinning them or clicking on them.

So… what does that mean?

Let’s take a second to analyze this, since that’s the beauty of analytics, anyway. You can see that I had a ton of people (over 6,000) seeing my pins on Valentine’s Day, but then I had a drop-off. I know I had a ton of pins scheduled to push out on that day (I’ll get into scheduling in a bit), so I can assume that’s why that drop-off happened.

Also, the spike was on a Thursday, and the drop-off was on a weekend. So, maybe my users are more active on Pinterest on weekdays than on weekends. Maybe they’re pinning while they’re at work or in class, but on the weekends they’re not sitting on their devices. I don’t know for sure, but this allows me to take this information and test out my theories for next week. Then, I’ll be able to push pins at times I know I’ll get 6,000+ viewers.

Pinterest analytics to build your audience

Alright, now you can see the different pins that were the most popular this month. You can see that 14,000 impressions were made (it came up on peoples’ feeds or search results 14,000 times). Then, you can see that 212 people saved this to their own boards, meaning that even more people were able to see it. Twenty-four people clicked on it, which is pretty good. This helps you be able to see which pins are working best on what content your users are most interested in seeing.

Using the Tailwind App

When I was doing research on the best ways to grow your Pinterest, the Tailwind App was mentioned over and over again. This is an app that allows you to join “tribes,” which are communities of other Pinterest users with similar content. You can pin to these tribes and they’ll repin your content while you share theirs.

Tailwind allows you to schedule your own pins while also scheduling other people’s pins. It works autonomously once you do the original scheduling work, complete with “loops” that repin certain content on a spread out schedule. This app allows you to pin on certain boards at the same time, easily change the description and meta tags on your pins and choose what gets pushed when.

I have scheduled Tailwind to push around 35 pins a day for me. In addition to Tailwind pinning my content, I will usually get on before bed and pin 30-40 pins! This allows you to share a ton of content and get your pins in front of viewers.

Only Pin Things Relevant to You and Your Style

I’m always pinning, but I’m also strategic with my pins. Make sure your boards are clear and organized, and that the pins actually reflect you and your style. I don’t ever just pin something randomly; it has to fit in with the things I like, tips that are relevant to me and my followers and my “brand.” This allows other users to decide if they’d like to collaborate with me, and it also allows me to have quality content that I’m proud of. Be mindful with it! Pinterest is such a cool way to express your style, and so you should take advantage of that.

Optimize Your Pins!

Alright, one last tip, and perhaps the most important one: optimize your pins for Pinterest. There’s nothing more annoying than seeing pins where you can barely read the writing, or it’s blown out with pixelated photographs that just don’t look great. Make sure you’re using the proper dimensions (I just use the Pinterest template on Canva). Canva has so many great templates to choose from, so there’s really no excuse for sloppy pins.

I highly recommend purchasing and subscribing to Canva for Work for your blog. You’ll literally use this for everything — I build blog graphics in Canva, as well as logo designs, Instagram stories, Facebook posts, Twitter posts, graphic text Instagram images, etc. They have templates for email headers, advertisements, blog graphics… whatever you want. They also have really user-friendly tools like graphics and stock photos that are beautiful. And you can upload your brand kit to it, too, to make your graphic design even easier (I’m going to talk about this in a future post, so stay tuned!).

Keyword Research + Hashtags

Your meta description and alt-text in your images are extremely important to optimizing your pins. These things are basically a description of your image. It allows the search engine to know what’s in your image, and push it onto users who are searching something specific. You want to ensure you’re not pinning anything without a description, keywords and hashtags, because this will ensure users are able to see your posts.

Hashtags also allow users to pull your pins when they’re searching certain words, like “cake” or “fashion.” You may want to use more descriptive keywords, though, so that you can give the engine the most relevant information possible. This will allow you to target your ideal audience better and mobilize them to your pins and your page.

How I grew my Pinterest in 1 week

Finally, optimize your profile

Lastly, let’s optimize our profile. Just like Pinterest uses keywords and hashtags to generate results to users, it uses this when people are searching profiles and people, too. Add your title into your name. For example, mine says “Jade Nicole | AZ Lifestyle Blogger.” It gives people a location, a topic and an occupation that tells them whether or not my content is relevant to them or not. In the description, I list different keywords that are reflective of my blog’s content. And voila! Photographers, other bloggers and guest writers have found me this way, and it’s pretty cool. Such an easy fix, too.

Try it out!

Alright, now go out there and try it out! I believe in you. Let me know how much your Pinterest grows in 1 week! I’m so interested in the effectiveness of applications like these, and I think it’d be neat to see your results.

Talk soon.

XO,

Jade Nicole