Category Archives: Uncategorized

Uncategorized

Sustainable Practices and the Triple Bottom Line: People, Planet and Profit

31st May 2019

Rachel Grace | Sustainability

When defining sustainability, many minds might jump to the idea of ecological sustainability – satisfying the needs of present generations without affecting the ability of future generations to fulfill their own needs. However, the environment and the natural resources it provides do not exist within a vacuum; there are people on this earth, and they tend to extract the resources on it. Because of this, a sustainable future only exists at the intersection of these three elements: planet, people and profit.

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Uncategorized

Racial Incongruence: My Experience

20th May 2019

photo by ophelia livs photography

Today, multiracial and multiethnic children are on the rise in America. As a multiracial individual myself, I have always been aware of the disconnect I experience as my social and self identities differ from one another. Many multiracial children and adults share this racial incongruence. In this post, I hope to share my experiences as a Filipino, Caucasian and Japanese woman. I hope to explain how my cultural experiences were quite confusing growing up as a result of this racial incongruence.

The family I grew up around identifies as mixed-race, as well, but they are Japanese-White. Many of them are white-passing. They did not share my identity exactly. Fielding questions about my racial ambiguity is a common experience for me, and has been my whole life. While none of these things impacted me detrimentally, I do feel that it allows me to open up about multiracial experiences and the nuanced, often incongruent realities of mixed-race children.

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Using Tailwind to Drive Traffic to your Blog

17th May 2019

Hello, hello! Let’s talk about Tailwind App, an app specifically made to increase your activity on Pinterest and help you grow. Pinterest is SUCH a great tool for bloggers! Nearly every single Pinterest pin is connected to a blog post, meaning that when people share the image, they’re also simultaneously sharing your content. Make sure you’ve got beautiful imagery or a compelling graphic, sprinkle in a caption with keywords and voila! We’re good to go with a rich pin for the platform.

I’ve met so many people that use Pinterest but don’t use it as a social platform, which is totally cool! But if you’re trying to drive traffic to your blog, Pinterest is a GREAT way to be able to do that. Especially if you’re already using it! Win, win, win, right?

Tailwind makes it so easy to organize your pins, create pins, add links to your pins, create captions and share it into relevant groups within the platform. Tailwind also strategically posts your pins in what’s called a “SmartLoop,” which I’ll get into a bit later. You can join “tribes” with relevant niches and connect to other creators who are trying to grow just the same. Annnd, I’m gonna make the case on why you should join Tailwind App today. I mean, I went from 1,000 to 70,000 monthly viewers in just 1 month. If that doesn’t make the case for me, I don’t know what does.

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How to Build an Engaged Instagram Following

14th May 2019

Hello, friends! Let’s talk about building an Instagram following in 2019! I started blogging in February and had around 1200 followers, but didn’t really start seeing growth until April. It is now May and I’m right at 3000 as of right this minute! So that’s about 1700 followers within the last month. Crazy! I more than doubled my following and it was all done naturally, organically and without buying followers.

Before we start, I just wanted to talk about why you should want to build an Instagram following for your business. Aside from the numbers and the likes, think about it! These are people who are engaging with your posts, who are able to see your advertising on a daily basis. They can consume posts, stories, comments and likes from you, building brand familiarity. This is a great way to drive potential customers to your brand, whether it’s a product or service or a blog, like mine. Most of my readers come from my Instagram, according to my WordPress analytics. Many followers also come from Pinterest, but that’s a different post (coming soon).

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Target Marketing, Segmentation & Instagram Promotions

8th May 2019

Hello, friends! I hope you are having a wonderful week. I’ve been getting a tons of questions over on my Instagram about engagement and building a following, and I’m so grateful to even be getting those questions at all. I never, ever, in a million bazillion years thought I’d be able to grow at this rate. And I never thought that you all would be able to notice as well! I’ve been able to land some pretty cool opportunities just because of my engagement rate, and I’ve had luck cultivating a meaningful following that’s engaged and interested in my content. So… how’d I do it?

I figured that, instead of building one long post that would detail everything, I’d break it up into tiny segments to be a lil’ easier to digest. Plus, #content, right? Also, I’m thinking about spending time building an e-course this summer all about it, but that’s just on the back-burner for now. But, stay tuned. Wink wink, nudge nudge.

Today’s post is all about understanding Instagram and Facebook paid promotions and target marketing. I would highly, highly suggest this because it’s extremely effective, first of all. Next, it’s surprisingly affordable. As a new blogger and a college student, I don’t have the freedom to dish out tons of money for professional marketing and advertisements. Plus, I’d argue that you don’t even need to in order to build a following. I’ve found that Instagram promotions and target marketing within the platform are extremely effective ways to get your posts in front of the right viewers, and with very little effort.

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